You compliment Rose on her outfit, and Kate thinks: why not me? You start a conversation with a girl at the bar, and she thinks you want something from her. You give a round at the bar, and people think you are buying friendship. No matter how good your intentions, doing good can always bring [...]

Two brand new cars. Same model. Same type. Both black. Only difference: the number plate. One belongs to a ‘regular’ car. The other one belongs to a taxi. The cars are exactly the same. But you like the regular better. Two shirts of your favorite football club. One is worn once by the club icon. [...]

‘ ‘The railroads are in trouble today not because the need for transportation was filled by others, but because it was not filled by the railroads themselves. They let others take customers away from them because they assumed themselves to be in the railroad business rather than in the transportation business.’ Theodore Levitt, Harvard professor [...]

We all know positive emotions are good. But it does more than make you feel pleasant. That counts for business as well. Happiness researchers have found that positivity boosts profitability. ‘It is a neon sign that growth is under way, that psychological capital is accumulating’, says positive psychology professor Martin Seligman. In a research, Marcel [...]

On the 28th march, Simon Sinek will be in the The Netherlands to talk about marketing and leadership. On the event, we will be interviewing him about his carreer path. If you have any questions you would like us to ask him, make sure you drop a note! Below, you find a video of one [...]

‘Profits and cash flow are like blood and water to a healthy body: they are absolutely essential for life, but they are not the very point of life.’ – Jim Collins ‘We need red blood cells to live (the same way a business needs profits to live), but the purpose is not to make red [...]

‘Business is the most powerful force on the planet and can be a positive instrument for change.’ Jay Coen Gilbert shares his vision to harness the power of business to solve society’s problems through B Corporations — a new standard labeling socially and environmentally responsible companies. B Corps helps corporations to be profitable while solving [...]

‘Happy? As in chocolate pudding happy? Tickle Me Elmo happy? Getting to the truth of long-term happiness, of doing real work that matters–that has to be at the heart of what we do every day. But if we fall for the false siren of short-term, selflish, marketing driven happy, we’re doomed. Bernie Madoff was happy [...]

Dirt is good Children have an inbuilt desire to play and get dirty. An insight the Dutch detergent brand focuses on. Key driver for business Making dirty clothes clean. Real brand value: Live how you want to live, without the boundaries (so without worrying about getting dirty). Societal insight Playing outside is crucial for the [...]

Earlier, I wrote about TOMS, a shoe brand that does things differently. The Belgian shoe brand JoJo takes meaningful footprints to another level. For every pair of Jojo shoes purchased, they plant one tree or provide one person with a year of clean drinking water. What makes them different is that they offer full transparency [...]