What the **** is a cognitive creator? I’ll tell you!

Nawaz is our marketing psychologist. He will most likely receive his degree in Psychology by June 2011. As MiU is marketing 3.0, we see consumers as humans with deeper desires and fears. Psychology helps us to understand the minds, hearts and souls of consumers. Let’s take a look at the two components:

Cognition: the mental processes of an individual, with particular relation to a view that argues that the mind has internal mental states (such as beliefs, desires and intentions)

Creation: we don’t have to explain creation, right ?

Basically, Nawaz tries to understand people to the fullest and uses this knowledge to create marketing strategies, tactics, campaigns and so on.

What do you think of this nickname?