Earlier, I wrote about TOMS, a shoe brand that does things differently. The Belgian shoe brand JoJo takes meaningful footprints to another level. For every pair of Jojo shoes purchased, they plant one tree or provide one person with a year of clean drinking water. What makes them different is that they offer full transparency and allow customers to track the progress of their contribution well after the point of purchase.

1. Buy your shoes.
2. Choose to help plant trees or build water pomps.
3. Check what’s the difference you help make.

Ideas of becoming a social entrepreneur? Let the Jojo project inspire you!