Do you know Battle of Concepts? As an innovation platform, it crowdsources the collective intelligence of students and young professionals in The Netherlands. Corporations and public organizations can capitalize on the community by placing issues and contests when they look for fresh energy and inspiration in the form of innovative concepts. It’s all about marketing 3.0.

Sheraz and I joined the game six weeks ago. In that battle, young pro’s were asked to think up concepts to stimulate knowledge sharing in the green sector. Sheraz came up with this innovative 3.0 idea, which is grounded in the real world AND uses the power of the digital era.

And well, they liked our concept: it brought us the 3rd place (Dutch). We will tell you more about the battle soon!