‘Happy? As in chocolate pudding happy? Tickle Me Elmo happy? Getting to the truth of long-term happiness, of doing real work that matters–that has to be at the heart of what we do every day. But if we fall for the false siren of short-term, selflish, marketing driven happy, we’re doomed. Bernie Madoff was happy for a while…’*

Long-term, prosocial, marketing driven happy is the key to be succesful.

First seen here.