A beautiful short film for Onitsuka Tiger, where footsteps are synchronized with the rhytm. The Assics shoes only step forward twice in this film (in the beginning and at the end), but the brand recall will be high. As Takayuki Akachi says it: “I traveled around the world to create the film which concept is “collecting the steps from all over the world and playing a music with the steps. All of us breathe in the same air and step on the same ground.”
Music, for everyone. Onitsuka Tiger, for everyone.
Today, my sister planned a family dinner at the Asian restaurant Spize in The Hague together with my mom and my brother @sherazkazmi. While it was a moment to relax, I naturally formed an opinion about the marketing quality of the company (a thing I do automatically as a sort of a second nature ). And during the second course (beef with fried rice), the waiter managed to blow my mind with a small, but an outstanding performance. Here’s how it went…
When I eat Asian, I like the food spicy. No wonder I asked for a popular hot sauce called sambal, made of Spanish chillies. This is a pretty normal thing in to do in (Dutch) Asian restaurants. The waiter came back with the sambal. But next to the sambal, he brought something else: it was a fish sauce with red hot chilli peppers in it. The waiter wanted me to try something new. I was surprised and immediately I took a shot. It was amazing. And it perfected the meal.
The restaurant did something that totally fits our vision on marketing. Trying to serve the customer by treating them as humans by looking at what they really want. This goes beyond their normal wants and needs. And it could be something they themselves don’t even know about.
What I wanted wasn’t especially sambal. I just wanted my meal to be hot and spicy. I’ve never heard about the hot fish sauce before. But the restaurant has managed to look beyond my question. It’s just a small example. However, such a small thing is capable of making such a large difference. Just wonder what you’re capable of by performing this marketing vision on a larger scale…
Some brands are just from another level. Their brand awareness is untouchable. Once you see their logo or their appearance, you think about the brand straight away. When I think of a good example, McDonalds comes to my mind (this proves the top-of-mind-awareness;). For instance, if you see a yellow M on a red background, you can almost smell the french fries. What does our fast food friend have to do with the picture above? Everything!
The picture is a screen shot of a commercial of the deodorant brand Axe (Lynx) I’ve talked about earlier (in Dutch).I just love the commercial and in my eyes, it strenghtens the reputation of the brand. But when I see the two words (in English they mean ”premature sweat release”) on the purple background, I’m reminded of another brand… Andrelon, one of the best shampoo brands in Holland.
Andrelon has been in, on and around our heads for as long as I can remember. And its brand identity has been strong and stable ever since. Same as their color usage, always purple. A brand that is recalled when you watch another brand… it’s just great!
Facebook takes action against a slightly ‘offensive’ campaign by Suit Supply. If you look at the images, you’ll undoubtly understand why Facebook placed this ban on the campaign. And thus, they protect the junior ‘bookers’ from any harm. Suit Supplybelieves it is a carefully, artistic designed campaign, made by Carli Hermès, one of the world’s best photographers.”
According to the “lawyers new style” of Solv Facebook acts completely according to their terms of use. But, despite the fact that the Dutch company is now forced to continue their branding activities elsewhere, they have one care less: sufficient publicity.
Is this (stylish) modern campaign suitable for Facebook or is the social network acting exemplary by moderating in this activity?
Giorgio Armani introduceert een nieuwe variant op Aqua di Gio, dat al jaren een van haar populairste producten is. De nieuwe geur heet Aqua di Gioia; the essence of joy. Aan de vrouw gebracht met een fenomenaal mooi filmpje begeleid door prachtige muziek.
Waarin natuurlijke elementen in puurste vorm naar voren komen en een vrouw met pure schoonheid sensaties puur beleefd. Een vrouw die in perfect harmonie leeft met Moeder natuur. En Giorgio Armani speelt een subliminale rol in dit landschap met Aqua dat de huid liefkoost.
Complimenten aan Armani. Het kan niet anders. Deze geur moet wel lekker ruiken…
). And during the second course (beef with fried rice), the waiter managed to blow my mind with a small, but an outstanding performance. Here’s how it went…
